Cesar Gil

Internet Marketing Specialist

Over the last 3 years, I have worked with various companies big and small to improve their internet marketing strategy. Whether that means to optimize their Adwords campaign, or to create a Facebook branding campaign to build more awareness, I have the experience to get it done.

I appreciate you taking the time to learn more about me! I hope that we can work together.

My skills

Experience

Prime Camera Photo and Video

Social Media/Internet Marketing

I was contracted by Prime Camera Photo and Video to help them manage their Social Media as well as their Advertising Spend. Prime Camera Photo and Video is a Retail Store in Houston Texas that has been operating for over 20 years.

Responsibilities:
  • Prime Camera recently rebranded and needed to create their new social media presence. I focused on Facebook and Instagram where I grew their Facebook account to 3,500 likes and their Instagram to 700 followers in 2 months
  • Create and maintain google analytic dashboards for reporting and analysis of Adwords, Facebook Advertising and Social Media campaigns
  • Worked with the marketing team to improve their website design. Added lead capturing, installed retargeting pixels, optimized certain products for an increased conversion rate
  • Educated the marketing team on current internet marketing strategies, tools and concepts
Experience:
  • Managed a $12,000 Budget for two months
  • Created a content strategy by shooting 2 helpful videos a week for the Prime Camera social media audience resulting in more engaging fans in-store and online
  • Competed against other huge retailers such as Best Buy, BH Photo and Video, Walmart etc
  • Sold about $10,000 online. Previously they had no sales online.

Ztylus Innovation

Marketing Specialist

Ztylus Innovation is a new and exciting 3 year start up based out of Houston Texas. Ztylus mainly sales innovative accessories for the iPhone market. I was brought in to help increase and manage their social media presence as well as maintain a sales oriented approach to the digital marketing strategy.

Responsibilities:
  • Managed and executed marketing strategies for the purpose of increasing sales and brand awareness
  • Created, maintained, and optimized ad campaigns. Mainly consisting of Facebook and Retargeting Campaigns.
  • Managed Facebook, Instagram and Twitter. Specifically helped share content created by users, answer potential customer questions and ran giveaways to help boost our audience.
  • Identified and created relationships with Youtube and Instagram influencers in order to increase brand awareness and sales.
Experience:
  • Increased Social Media by 500 percent
  • Worked in a fast pace, lean start up

One Stop Media Group

Internet Marketing Specialist

One Stop Media Group is an advertising agency that mainly focuses on traditional marketing. However, some of their clients have requested websites, adwords, and facebook campaigns. When these clients have an internet marketing need, I am contracted to fulfill this request.

Responsibilities:
  • Manage Adwords Campaigns for several clients in various industries included but not limited to lawyers, cosmetic surgeons, funeral homes, doctors, restaurants, radio stations and realtors
  • Stay up to date with the most current strategies for Adwords, landing pages and call tracking
  • Help educate clients on Adwords and Landing Page Optimization
Experience:
  • Worked in a lot of different industries
  • A lot of face to face with different business owners

Education

  • December 2012University of Houston

    BBA in Management Information Systems